What is Topspin Media?
Topspin media is a direct to fan marketing platform that can be used by musicians, artists, filmmakers, authors and other creative professionals. It was founded in 2007 by Shamal Ranasinghe and Peter Gotcher (the co- creator of Pro Tools) and currently has over 55,000 users world wide. Topspin say that they allow “artists to establish lasting and meaningful relationships with fans, communicate with them around the web, and sell far higher-value products in return.“
The platform enables its users to do a wide range of things such as;
- sell their music, gig tickets, merchandise and other bundles worldwide
- manage their music, images and videos
- create exclusive offers for fans
- look at detailed analytics and reports of fan usage and behaviours so that you can build a more personal relationship with your fans
A personal favourite feature of the Topspin Media platform is their ‘full service ticket solution’, which allows artists to sell gig tickets to fans without any extra fees (no one likes getting to the checkout and then having to pay the obligatory £2.50 booking fee per ticket), bundle the ticket with other products (see an example of how The 1975 did it), and scan tickets at the venue using their free iPhone app.
Who uses Topspin?
Their client list makes for a very impressive read. Kanye West, Paul McCartney, Eminem and Tyler The Creator are just a few of the vast amount of clients Topspin Media has.
I’m a musician/represent an artist, should I be using Topspin?
If you are just starting out or have a fairly small fan base then I don’t think Topspin is something you should necessarily rush out and purchase. However if you’ve developed quite a following and have tickets or merchandise to sell then I think its definitely something worth looking into and delving a little deeper. Topspin Media offers 3 different types of account, standard, plus and enterprise and as I’m sure you’ve already guessed the more you pay the more you get . All three accounts give you access to promotion tools, ticket solution service, analytics and reports and your own customizable stores allowing you to sell online.
I personally think Topspin is a great tool for creatives like myself and I’ll definitely be looking a lot more into this platform in future posts. I could write a lot more on the subject but wanted to just do a simple intro post for those of you who may not have heard about Topspin and its features.
What you do you think about Topspin, do you think its a good idea, do you already use it yourself? Let me know, its always great to hear other peoples experiences!